About Palmers

The Palmers brand is recognised internationally, across all apparel market sectors as the iconic humour brand Tee. The Palmers customer is every customer, and we have significantly widened the retail net by delivering surf driven fashion product that is infinitely wearable now.

History

Palmers started as a wax brand in 1988. It was cofounded by Al Cook and Glen Delaney on the Gold Coast, when they invented a revolutionary surfboard wax. From the huge demand for 'Palmers' wax, t-shirts were introduced - followed by deck grips, and continually expanding to all ranges of apparel, accessories and hardware. Today Palmers is owned by Australia's iconic Billabong label. It continues to grow and is now a trusted, quality Australian brand within the surf industry.

20 Year Anniversary

This year is the 20 year anniversary of Palmers Wax. To mark this outstanding achievement we have created the Factory boardshort, which showcases our core surf heritage. We will continue to build on this foundation to grow the Palmers brand, with the diversity of products that satisfy the demands of the modern hard core surfer.